Dossier
In this rebrand, I wanted to focus on:
1) the expansiveness of their fragrance line (over 100 fragrances)
2) their dedication to accessibility and humility as an affordable fragrance brand
I created a system using 3 circles- the 3 circles you see on the packaging, to create a unique colorway for each scent. Each color represents a specific fragrance ‘note’ in the product, and by using a combination of 3 circles, it creates a seemingly endless array of scents when viewed both on the shelf or online.
Deliverables include a website mockup, business cards, packaging, logo and both 2D and dynamic advertising materials.
Various softwares were used including Rhino, Photoshop, Figma and InDesign